We've Done
Our Homework.

In the world of advertising, impressions are everything.
At B2B, we help you understand the impact your vehicle
wrap can make in the world around you. We've done
our research. And we have the numbers to back it up.
That's what we bring to the table. Every time.

 

M.I.G. (MOBILE IMPRESSIONS GENERATOR)

With any media buy, you want to know how many people will see your message and how much will it cost to reach them. Mobile Media is no different. Creating and installing eye-catching and impactful vehicle wraps is just one part of a successful campaign. In order to measure and predict mobile impressions, we created M.I.G. (Mobile Impressions Generator) – a proprietary software measurement tool to empower you with the knowledge of exactly how many wraps are needed in each market to achieve a desired impact. With this software, we have the ability to analyze data from more than 100 U.S. markets. Click here to see a M.I.G. example


THE NUMBERS

At B2B Media, we’ve always known that vehicle wraps are the most cost effective medium available. But don’t just take our word for it. According to our Cox Communications/Eagle Research:

• 48% of those polled viewed car wraps as the most unique advertising medium available.
Car wraps and television ads were viewed as the two most memorable media.
47% of 18-34 year olds surveyed found car wraps especially memorable.
Car wraps rank highly among advertising media for positive associations.
Of the target population, 61% spend over 1 hr per day on the road and 33% spend over 2 hrs.


COST COMPARISON OF ADVERTISING MEDIA

Cost per thousand                                        Return on $1M investment
                                                                     (measured in thousands of impressions)

M.I.G. and Arbitron data in conjunction with 2008 University of Chicago study. ©2008

 

UNIQUENESS & MEMORABILITY IN ADVERTISING

Uniqueness of Mobile Media                                  Memorability of Mobile Media
(compared to various advertising mediums)           (compared to various advertising mediums)

 

Mean average score is on a 1-10 scale (ten being most memorable) among those familiar with advertising in each medium. Both scales courtesy of Cox Media/Eagle Research study. ©2008

 

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