Vehicle Wrapping Catches Advertisers' Fancy

March 27, 2009 - Greenville, SC

Mobile advertising media is getting popular with savvy business marketing heads as an extremely cost effective form of advertising. Mobile advertising provides advertisers the opportunity to send their message across a large volume of audience in attractive and effective way by using high impact images on vehicle like trucks, vans, cars, etc. A recent research study by Traffic Audit Bureau shows that 96% of people in the U.S. travel in some sort of vehicle every day, which translates to millions of impressions of mobile advertising each year from a single auto wrap.

Talking about the fast-growing trend in mobile advertising, Ms. Tonya Severance, marketing head of B2B Media, a leading mobile wrapping advertising company says that "Vehicle wrap advertising is growing fast because it offers several remarkable benefits. It is not only cost-effective and has a low entry cost, but has the capability to reach a large national audience and deliver unparalleled visual impact. It offers lower cost per 1000 messages (CPM) than traditional advertising, provides exclusive non-competing message space and flexibility to remove or change it anytime."

According to Cox Communications/Eagle Research, car wraps rank high among advertising media for positive associations. Their study shows that 61% of the target population spends over one hour and 33% spend over two hours on the road each day. 47% of respondents surveyed between the age group of 18 and 34 years found car wraps especially memorable.

"Many companies find this media convenient as it not only gives them a low entry cost, but allows them to scale up their campaign to a higher level as their business grows. Today, we serve a large number of customers who use mobile advertising media effectively to promote their products, services, create awareness, run teaser campaigns, supplement their TV/Radio advertising or just build brands," added Ms. Severance.

 

About B2B Media
B2B Media is a brand solutions company. It provides solutions for Vehicle Graphic Wraps, Commercial Vehicle Graphics and Architectural Graphic needs. The company has many years of experience and follows a 6-step solution approach - Discovery, Strategy, Creative, Production, Installation / Distribution and Customer Care.

B2B Media, Inc. offers cost-effective advertising and branding solutions with maximum impact. We design, produce and install high-quality vinyl graphics for cars, trucks, vans, fleets, trailers, plus building, wall and stadium spaces. Our 3M certified installation team travels nationwide to oversee both large and small jobs.  For additional information about the company please visit www.b2bmedia.com or call 1.800.230.0978.