Otherwise known as the B2B Media blog, this is where we 
intend to keep you in the loop with what’s happening in
our world. We want The Wrap to be not only informative
and entertaining, but interactive. Think B2B Projects.
Industry trends. Innovative content.

  • The Thread of Success

    For those of you that haven’t heard of George Hincapie (celebrity cyclist/5 Olympic Games/8 Tour de France team wins alongside Lance Armstrong), us Greenvillians are proud to call him ours. Since relocating to Greenville over a decade ago, George and his Hincapie Sportswear crew have been vital in the development of Greenville’s cycling community. Not only have we seen bike lanes and trails carved throughout the city, Greenville has also been home to the USA Pro Cycling Championships since 2006. But when George is not changing the landscape of his hometown or designing cutting-edge cycling gear, he now lends his time and talents to the development of young cyclists from around the world. The BMC Hincapie Sportswear Development Cycling Team was instated a few years back and B2B is happy to be part of their growth. See video of the team


  • Highlights of 2011

    Well another year is in the books! B2B steam-rolled through significant company changes in 2011 and the future is brighter than ever. Now under the ownership of Vomela Corporation, B2B Media has an extended network of affiliates and endless possibilities at our fingertips. We are excited about the opportunities we have before us and proud to be a part of the Vomela family.

    2011 began with the Verizon FiOS promotional messaging campaign, where Verizon’s AdHere-equipped fleet vehicles went through a change out of panel inserts. With B2B’s assistance in notifying the field with conference calls, post card reminders and direct calls to garages, it made the change out process a breeze for the Verizon field managers. The AdHere panel inserts have been an economical way for Verizon to get new promotions and offerings out to the field. They love the versatility that AdHere offers to their mobile media advertising and media plan, as a whole.

    In June, we hosted the Vomela Leadership Meeting with the heads of all Vomela affiliates in our offices. The team spent a few days discussing strategy and direction for the company and exploring the beautiful city of Greenville. They even managed to take a break to enjoy the BMW Driving Experience, an exhilarating entertainment feature our area has to offer.

    The past year brought us many new clients like Moe’s Southwest Grill, Mediacom, Hertz, Dickey’s Barbeque, and Greenville Hospital System, along with many returning clients like Verizon, Verizon Wireless, AT&T, Interim Healthcare, Goodwill Industries, and Corley Plumbing. We appreciate the loyalty from our existing clients as well as the commitment from those just beginning their mobile media campaigns.

    After an eventful year we are ready to take the bull by the horns in 2012.

  • No Sleep 'til Greenville

    When you’re working with one of the largest advertisers in the United States it's important to be on top of your game. To throw a few statistics at you, our project with YP.COM consisted of wrapping 941 vehicles in 24 different cities in 16 states. All to be completed between May and August. The B2B install crew averaged 10-12 vehicles per night, grabbed a few hours of beauty rest, then drove to the next location (or state) to do it all over again. This much travel time away from home can take a toll but our crew always returns with a smile. A big thanks goes out for another successful B2B run!

  • B2B Wins Approval of Team Coco

    The office night owls were pumped to catch a glimpse of our recent work for Time Warner on an episode of 'Conan'. Conan O'Brien decided to visit a Time Warner Cable Service Center on one of his show segments, where he learned the ins and outs of the cable service business.

  • Chicken Crosses S.C. Roads

    B2B was proud to team up with Erwin-Penland Advertising and Bojangles this month for the restaurant’s new “Cruisin’ South Carolina” project. Be on the lookout – the newly-wrapped RV will travel the state promoting special prices and giving away 100 Bahamas cruises at 100 different Bojangles locations. This is just one of EP's brand new "Cruisin' SC" commercials. Try not to salivate.

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