Otherwise known as the B2B Media blog, this is where we 
intend to keep you in the loop with what’s happening in
our world. We want The Wrap to be not only informative
and entertaining, but interactive. Think B2B Projects.
Industry trends. Innovative content.

  • From Illinois to Greenville

    Dear Friends of B2B,

    I’m so excited to be writing my first blog post for B2B Media! If you’ve called us recently you’ll notice you don’t hear Justine anymore, but me, Rachel. I’m the new office manager and ready to help direct your calls or answer your questions about vehicle wraps! Before coming to B2B, I was teaching elementary school for two years. I graduated from Presbyterian College in 2009 with a degree in Early Childhood Education. I’m originally from Illinois (basically the cornfields) but was recruited to play volleyball at PC, and have made Greenville my home ever since. My husband and I love this city and couldn’t imagine being anywhere else!

    After three weeks of working at B2B, I can tell you that my favorite part of the job is the people. We have a very friendly staff that works so hard for our clients. I’m happy to be joining this group! But even better than the staff (sorry guys) are our clients! It’s great to see the clients coming in each day to pick up their vehicles and hear their excitement as they see the finished product. Seeing that each person here has a role in creating joy in other people’s lives makes coming to work easy and leaves me with a smile every day!

    Yours Truly, Rachel.

  • In Honor of Shark Week…

    We thought it would be appropriate to feature a VICIOUS vehicle wrap we’ve done. It won't make the Discovery Channel anytime soon, but you’ve got to admit it has some SERIOUS BITE! What better way to commemorate the week than with a SHARP, Landshark Lager Chevy SSR? As the end of summer draws near, and you sneak away for one last weekend to put your toes in the sand, just be weary of those dark waters along the horizon. We're going to play it safe by staying indoors and wrapping more KILLER vehicles (and if the sharks don't grab you, our bad puns will).

  • An Invitation to Connect

    When debating what your vehicle wrap should look like, you’ve probably considered using call-to-actions like a phone number, website or email address. June 30th is recognized as Social Media Day, and social media groups across the country are having ‘meetups’ to discuss and celebrate the growth of social media channels like Facebook and Twitter. As we continue to wrap more and more vehicles, we are consistently asked to include social media icons in the wrap design. The two mentioned above are the most popular, but other platforms like Pinterest, YouTube, and Google+ are gaining ground. Our clients recognize the importance of these platforms and want to encourage consumers to ‘follow’ and ‘subscribe’ to their brand profiles. Remember our blog post about Greenville Hospital System’s Go Hunt Scan promotion and car wrap? QR (quick-response) codes are also making headway. Just try not to scan while you’re driving (or ‘text’ or ‘follow’, for that matter!).

  • You’re the Proud Owner of a New Vehicle Wrap, Now What!?

    Drive it. What good does your vehicle wrap do if it just sits in the back parking lot of your business? (Wait, what’s that you say? Yes, you’re right…) Absolutely NOTHING! Your wrap exists to promote the awareness of your brand and share with your customers what you are all about. Whether it is being shown off around town, parked in a neighborhood, or displayed at an event, your wrap can lead potential clients right to you! If your business environment doesn’t involve taking your wrapped vehicle on frequent service calls around town, hit the streets with it on your lunch break…park it in a high traffic area where it will be seen…and drive it to an event. Show off what yo’ mama gave you (or we gave you).

    Tell people about it. Ever since the great Al Gore invented the Internet in the 90’s, our world became more connected. Nowadays, social networks like Facebook and Twitter allow us to communicate with our family, friends, and customers like never before. Once you have your vehicle wrapped, why not share a picture of it on your Facebook page!? Email it? Tweet it? Or if you’re the old-fashioned type, call those friends and existing customers on the phone (or tell them in person). Who knows, your next customer could be an existing customer’s friend or acquaintance. Let them do the work for you.

    Take care of it. For the care of your new vehicle wrap, we recommend providing it healthy food/fresh water, daily vitamins like Vitamins C and D, and weekly oatmeal baths followed by a massage of assorted moisturizing oils. Easy enough? But for real, mild soaps…water...NO CAR WASH. We have a whole set of care instructions here, and we highly recommend you follow them. A little weekly TLC will go a long way in keeping your wrap in great condition.

    Integrate it. Your vehicle wrap should be a part of larger marketing or promotional efforts for your business. You want more people to call you up, email you, and buy your product or service, correct? As you are endorsing your brand, consider a direct mail piece. Or email blasts to your existing clients asking for advice, comments, or referrals. And of course, the aforementioned social media: the megaphone for word-of-mouth advertising. An integrated marketing campaign which involves outdoor advertising (your vehicle wrap), direct mail, social media, etc. simultaneously will prove wonders for your business.

    So now that your vehicle is wrapped …don’t just leave it out there to dry! Use it often. Share it with those in your network. Maintain it. And absorb it into your culture, marketing efforts, and the everyday running of your business. You’ll be glad you did.

  • Do Car Wraps Cost Too Much?

    We surely don’t think so! Think of how much time you spend on the road every week (and how much time your customers spend). And now think of how much it would cost to run a television ad, radio ad, or billboard (for a cost comparison, click here). Let’s say you paid between $1,500 and $2,500 for your vehicle wrap(s). That wrap can last 3 or more years, depending on the laminate and vinyl used. When driven around town, a vehicle wrap will generate between 30,000 to 70,000 impressions a day—that’s over 32 million ‘eyeballs’ looking at your wrap over that time period...and you pay for each wrap only one time. The more people that see your wrap, the more awareness you’re creating, the more likely they are to look you up online/call you, and the more opportunities you have to turn them into clients! Millions of impressions at an incredibly low cost-per-thousand. We think that’s a pretty good return on your investment.

    If your marketing or advertising budget is your main constraint, we can work with you. Your wrap’s design can be catered to your marketing needs and budget. It doesn’t have to be a fully-involved wrap with bumpers, roof, window vinyl, etc. A partial wrap will still make a powerful impact.

    Need proof? Some of the biggest brands we work worth have opted for partial wraps. Check out our Fleet Graphics Gallery for examples of these partials.

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