Blog

Bojangles Southern 500: B2B Adds the Gravy

Claire Richards — Fri, 11 May 2012 05:00:00 GMT

Recently B2B teamed up with our good friends @ Erwin-Penland to develop the official pace car for the Bojangles Southern 500 at Darlington. This hot and spicy Camry will hit national airwaves this Saturday, 5/12 at 7:00PM on Fox. Prior to the big race, the pace car toured South Carolina, stopping at selected Bojangles’ locations for photo ops, prize drawings, and Bojangles’ giveaways. Speaking of racing, we’re gonna end this blog post now and race on over to Bojangles’ for some warm Bo-berry biscuits! Hold the gravy this time.

For more information on the race and Pace Car Tour, visit the Bojangles’ website and Facebook page .

Get Connected

Claire Richards — Tue, 08 May 2012 05:00:00 GMT

Have you ever tried to click on our social media icons on the right side of our site? Didn’t work, did they? Well they work now! B2B Media now has a Facebook profile, Twitter handle, and improved Linkedin site to keep you better connected to what we’re doing as a company. We’ll be posting pictures of wraps we’re working on, videos, tips, special offers, contests, and more as we set sail on what is bound to be an exciting social media journey! We also want these sites to be there for your customer service needs. Have a question for us? A concern? We’re listening, and we’ll respond.

FACEBOOK TWITTER LINKEDIN

Like us. Follow us. Stay informed.

Wrap of the Century

Claire Richards — Thu, 03 May 2012 05:00:00 GMT

In conjuction with Bradshaw Automotive and the Greenville Hospital System, we knocked out this Sonic in a quick 48-hour period. The wrap is a part of a community-wide digital hunt around Greenville commemorating the hospital system’s Centennial Anniversary. Beginning this Friday, the hunt requires participants to visit locations around the city, scan QR codes, and win prizes in the process. Scanning the QR code on this vehicle wrap will send you here: www.gohuntscan.com and will allow you to join the in on the hunt.

B2B will actually be celebrating our own Bicentennial Anniversary this coming January. Yes you heard right; we’ve been around for 200 years. Before QR codes. Before cars even existed. Back then, we had to walk uphill to work both ways…in the snow.

Biggest Reasons to Wrap Your Vehicle

Claire Richards — Tue, 17 Apr 2012 05:00:00 GMT

1. It’s a cost-efficient way to advertise your brand.— Compared to other forms of advertising, vehicle wraps can last for 5 years or more and run at a significantly lower CPM than TV and radio spots. You pay for your wrap one time and that brand message carries on for as long as you want it to.

2. Vehicle wraps add mobility to your brand.—With vehicle wraps, you take your brand message to your customers. There’s no waiting for them to flip to your ad in a magazine or turn on their radio at the right time. Your brand is on the roads, the highways, and in the minds of your customers. See the stats here.

3. The sky’s the limit!—When it comes to what brand message you want to communicate, there are no limitations! You can include what you want to include. Your vehicle wrap design can be simple or elaborate, sleek and subtle or bold and beautiful. There are no geographic restrictions with wraps (like you see with billboards), and price is consistent from market to market.

4. Vehicle wraps create iconic impressions— They’re unique and memorable. Whether your wrapped vehicle is parked in a neighborhood or driving on the roads, people will notice it. Vehicle advertising is said to generate between 30,000 to 70,000 impressions in a day. Now isn’t that impressive!

5. It’s easy to change your advertising message – We have created a product that allows for changeable messages to be incorporated into your vehicle wrap’s design. It’s called AdHere. Read about it and then see it in action.

Chuck 97.7 FM Vehicle Wrap

Andrea Smith — Thu, 05 Apr 2012 05:00:00 GMT

Some of our favorite wrap projects are those for local radio stations, the most recent being with COX Media Group’s newest station in Greenville, Chuck 97.7 FM. They’re usually some of the most outrageously eye catching wraps we do – spunky yet effective in communicating their brand. For Chuck, we actually rewrapped one of COX Media’s older HOT 98.1 Jeeps. The removal process went smoothly and at the end of the day, COX got their Chuck FM wrap with no interruptions to their promotional schedule. We urge you to tune in to Chuck for some Prince, Aerosmith, or even a little Dolly Parton (if you’re lucky). And speaking of “9 to 5”, be sure to catch their live stream.

With ChuckFM’s “commercial-free workday”, they offer the same thing that we do: no interruptions.

Forbes: The Best and Worst Cities for Jobs This Spring

Claire Richards — Tue, 27 Mar 2012 05:00:00 GMT

As B2B’s business continues to flourish, so does the community around us. In the past few months, Greenville, South Carolina has been recognized for its growth, tourist appeal, and now thriving job market. In a recent Forbes article, the Greenville-Mauldin-Easley area topped the list for “The Best Cities for Jobs This Spring”. The survey was conducted by the ManpowerGroup, polling over 18,000 employers in 100 metro areas across the country. Our area was praised for its high net employment outlook (24%) and strong international manufacturing presence through powerhouses like BMW, Michelin, and Fluor. We think a big ingredient to the growth has been our vehicle wraps…but hey, that’s just us. See the full article by Forbes.com here.

Run, Forest, Run!

Claire Richards — Wed, 07 Mar 2012 06:00:00 GMT

Forrest Gump’s best friend, Bubba, was from Bayou la Batrie, Alabama, and his mama cooked shrimp. Dan Forest’s newest companion, “Bubba1”, doesn’t offer much to the shrimpin' business but sure makes a bold statement on the roads and highways of North Carolina. And unlike Forrest Gump, Dan Forest won’t be riding this bus to school. He’s taking it around the Tarheel state campaigning in the 2012 Lt. Governor's race. We’re beaming with joy at the opportunity to be a part of his campaign and wish Dan the best of luck in November. Dan’s Facebook and Twitter profiles are already blowing up with sightings of Bubba1, check them out!

http://www.danforest.com/

“That’s all we have to say about that.”

The Thread of Success

Sean Madden — Mon, 27 Feb 2012 06:00:00 GMT

For those of you that haven’t heard of George Hincapie (celebrity cyclist/5 Olympic Games/8 Tour de France team wins alongside Lance Armstrong), us Greenvillians are proud to call him ours. Since relocating to Greenville over a decade ago, George and his Hincapie Sportswear crew have been vital in the development of Greenville’s cycling community. Not only have we seen bike lanes and trails carved throughout the city, Greenville has also been home to the USA Pro Cycling Championships since 2006. But when George is not changing the landscape of his hometown or designing cutting-edge cycling gear, he now lends his time and talents to the development of young cyclists from around the world. The BMC Hincapie Sportswear Development Cycling Team was instated a few years back and B2B is happy to be part of their growth. See video of the team

http://www.hincapie.com/

Adweek: Out-of-Home on an Upswing

Claire Richards — Fri, 17 Feb 2012 06:00:00 GMT

We’ve always believed in the power of vehicle wraps. They’re hard to ignore and have always been an “in-your-face” method for advertising your business services, promotions, and overall brand. A recent Adweek article confirms this belief in the effectiveness of out-of-home advertising. In the article, industry experts boast of outdoor advertising’s relevancy in today’s busy society and speak to the ROI of the advertising medium. Out-of-home advertising reaches consumers on the go, “anywhere they may be on the path to purchase.” See the full article here.

A Saucy Marketing Approach

Sean Madden — Wed, 01 Feb 2012 06:00:00 GMT

There's great barbeque all across the United States, and here in the South we definitely have our opinions as to what great barbeque should be. So naturally our taste buds took notice when an opportunity to work with one of our favorite smoke houses became reality in late 2011. Vehicle wraps are currently in production for Dickey's Barbecue franchisees across the country and B2B is excited to help their new marketing campaign unfold. One hot example is this Honda CRV in Sparks, Nevada. Can't you smell what B2B is cookin'?

Highlights of 2011

Claire Richards — Tue, 10 Jan 2012 06:00:00 GMT

Well another year is in the books! B2B steam-rolled through significant company changes in 2011 and the future is brighter than ever. Now under the ownership of Vomela Corporation, B2B Media has an extended network of affiliates and endless possibilities at our fingertips. We are excited about the opportunities we have before us and proud to be a part of the Vomela family.

2011 began with the Verizon FiOS promotional messaging campaign, where Verizon’s AdHere-equipped fleet vehicles went through a change out of panel inserts. With B2B’s assistance in notifying the field with conference calls, post card reminders and direct calls to garages, it made the change out process a breeze for the Verizon field managers. The AdHere panel inserts have been an economical way for Verizon to get new promotions and offerings out to the field. They love the versatility that AdHere offers to their mobile media advertising and media plan, as a whole.

In June, we hosted the Vomela Leadership Meeting with the heads of all Vomela affiliates in our offices. The team spent a few days discussing strategy and direction for the company and exploring the beautiful city of Greenville. They even managed to take a break to enjoy the BMW Driving Experience, an exhilarating entertainment feature our area has to offer.

The past year brought us many new clients like Moe’s Southwest Grill, Mediacom, Hertz, Dickey’s Barbeque, and Greenville Hospital System, along with many returning clients like Verizon, Verizon Wireless, AT&T, Interim Healthcare, Goodwill Industries, and Corley Plumbing. We appreciate the loyalty from our existing clients as well as the commitment from those just beginning their mobile media campaigns.

After an eventful year we are ready to take the bull by the horns in 2012.

B2B Makes Cameo in Verizon Tampa Ads

Claire Richards — Thu, 15 Dec 2011 06:00:00 GMT

Yet again, B2B Media makes a cameo appearance on the big screen. Well, television screen, that is. First it was Gossip Girl in New York City. Next it was the Conan O'Brien show in Los Angeles. This time it's for Verizon FiOS in the state of Florida. These two commercials have been running since December, giving our FiOS vans some significant air time.

Just like the Gossip Girl appearance, our vans in these videos were part of B2B's largest promotional wrap project to date. After several television roles in only a few months, we anticipate being featured in a billion dollar Summer blockbuster pretty soon. Twilight who? If FiOS techs can conquer NYC and LA, vampires should be no problem at all.

Blink and You'll Miss It

Sean Madden — Fri, 28 Oct 2011 05:00:00 GMT

Our work has been known to paralyze the senses (in a good way) so do your best to ignore the creepy facial expression. What we really want you to see is the Verizon FiOS van in the background making its acting debut in a recent episode of Gossip Girl. This scene was shot in NYC and the van was part of B2B's largest promotional wrap project to date (Summer 2010). Hollywood, here we come.

No Sleep 'til Greenville

Claire Richards — Fri, 02 Sep 2011 05:00:00 GMT

When you’re working with one of the largest advertisers in the United States it's important to be on top of your game. To throw a few statistics at you, our project with YP.COM consisted of wrapping 941 vehicles in 24 different cities in 16 states. All to be completed between May and August. The B2B install crew averaged 10-12 vehicles per night, grabbed a few hours of beauty rest, then drove to the next location (or state) to do it all over again. This much travel time away from home can take a toll but our crew always returns with a smile. A big thanks goes out for another successful B2B run!

B2B Wins Approval of Team Coco

Sean Madden — Sun, 28 Nov 2010 06:00:00 GMT

The office night owls were pumped to catch a glimpse of our recent work for Time Warner on an episode of 'Conan'. Conan O'Brien decided to visit a Time Warner Cable Service Center on one of his show segments, where he learned the ins and outs of the cable service business.

Grounded for Life

Tonya Severance — Wed, 31 Mar 2010 05:00:00 GMT

We recently finished a very cool and inspiring project for Stevens Aviation. This demonstration cockpit will never leave the tarmac but holds fully functioning avionics and performs flight demonstrations. The design concept had one purpose – to communicate Stevens' continued support of American troops and their families. This sentiment is shared by the entire B2B team and we were proud to help out.

Chicken Crosses S.C. Roads

Sean Madden — Sat, 20 Mar 2010 05:00:00 GMT

B2B was proud to team up with Erwin-Penland Advertising and Bojangles this month for the restaurant’s new “Cruisin’ South Carolina” project. Be on the lookout – the newly-wrapped RV will travel the state promoting special prices and giving away 100 Bahamas cruises at 100 different Bojangles locations. This is just one of EP's brand new "Cruisin' SC" commercials. Try not to salivate.